Selling is essentially about communicating. In order for this dialogue (virtual or otherwise) between seller and customer to take place, the communication channels and their methods and strategies must be appropriate. Is it possible to do this while keeping up with the times? MBK, which has found a good solution...
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The last couple of years have brought a radical change in working habits; the need to be distant has made what is (incorrectly) called Smart Working indispensable. There are many advantages and, to some extent, obvious, but what many tend to overlook are some disadvantages and difficulties that can arise....
If every period has its corresponding product, a study of the sector's trends has shown us that the last two years have been undeniably devoted to fitness; whether due to forced domestic closure or increased general awareness. The growth of the sports and home gym equipment market has also led...
Choosing to move your business to a multilingual platform entails several tasks; the most immediate and logical one is, of course, the translation of your content. When it comes to product sales and related marketing, however, simple translation is no longer enough. Operating in different markets, including culturally, it is...
Two sides of the same coin: buying habits and social behaviour. They are both dictated by deficit behavioural biases, which lead an entire Generation Z to an increasingly growing purchasing habit. Behaviours on which many contemporary brands have built their fortunes. From wanting to live the moment to not being able...
Marketing trends in e-commerce change and evolve from one year to another. This involves not only the classic marketplaces, but also omni and multichannel structures. In this case, the marketing and ADV trends involve an information sharing system that is directly based both on the product of the information transmitter and on the brand image. We analyze together with...
The renovation market as a crisis-affected reality: the rise of eCommerce in the construction sector
While the construction market was once perhaps one of the sectors the furthest removed from the digital world, things are now changing rapidly. The current pandemic and the various measures (bonuses and government incentives) have tackled the system; if we add to this the raw material crisis and the current...
Digital Native Vertical Brand (DNVB): gaining value at the expense of offline as a result of trends.
Over the last 20 years, the main pole of the market has slowly changed its focus. From the uniqueness and centrality of offline retail to the majority market takeover of digital brands. How did small stoandrefronts manage to impose themselves on large physical brands? MBK attempts to explain this by...
Retaining a customer means gaining a valuable ambassador for your business; for an eCommerce business it is also a double gain from loyalty and savings on acquisition costs. The Net Promoter Score (abbreviated NPS) is a parameter used to measure customer satisfaction with a brand. This first definition already differentiates...
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