
Yolo, Fomo, and the emotional purchase of Generation Z
Two sides of the same coin: buying habits and social behaviour. They are both dictated by deficit behavioural biases, which lead an entire Generation Z
Vision is Business
Two sides of the same coin: buying habits and social behaviour. They are both dictated by deficit behavioural biases, which lead an entire Generation Z
Marketing trends in e-commerce change and evolve from one year to another. This involves not only the classic marketplaces, but also omni and multichannel structures. In this case,
While the construction market was once perhaps one of the sectors the furthest removed from the digital world, things are now changing rapidly. The current
Over the last 20 years, the main pole of the market has slowly changed its focus. From the uniqueness and centrality of offline retail to
Retaining a customer means gaining a valuable ambassador for your business; for an eCommerce business it is also a double gain from loyalty and savings
A very particular crisis affects the job market at the moment; it is not the usual lack of jobs, or a crisis of contracts (problems
Logistics management in a company is a determining factor to qualify as a structured reality; if on the one hand the “human” organization guarantees more
Building your own eCommerce is not just about having a website and products to upload for sale; there are many specific steps you need to
2020/2021 has been very challenging for trade and exports; while established practices have been shaken up, new modalities also risk faltering, facing bigger problems. This