Vision is Business
After the winter holidays, MBK Fincom resumes its market research on the most interesting product trends and the most popular categories. This month, in the
When we talk about Conversational Commerce (and in this case e-commerce), we usually think about the stages of the Customer Journey that should lead to
What will be the average per head spend this Christmas 2021? What are the most interesting purchasing trends for consumers? Do we know anything about
Despite the setback represented by the Covid19 pandemic and countless closures, this specific product sector has seen unexpected growth over the past year. From the
Every year for some time now, almost all businesses offer a (further) special discount day: Black Friday. The origin of this event is well known
Marketing that focuses on the product, on the much-celebrated ‘quality’, is dead. Today, selling means offering an experience; at the same time, this implies enhancing
At a time when the world of online commerce is evolving at an ever-increasing pace, the risks for retailers themselves are growing by the day;
The growth of a micro-sector that for a long time was relegated to a mere cross-selling policy, has now decreed the birth of a new
Is it possible to make a profit by pursuing sustainable policies? It certainly is. The Green Economy is not just a marketing trend; it is