Marketing trends and ADV: new applications in e-commerce
Marketing trends in e-commerce change and evolve from one year to another. This involves not only the classic marketplaces, but also omni and multichannel structures. In this case, the marketing and ADV trends involve an information sharing system that is directly based both on the product of the information transmitter and on the brand image. We analyze together with MBK Fincom these trends in the […]
The renovation market as a crisis-affected reality: the rise of eCommerce in the construction sector
While the construction market was once perhaps one of the sectors the furthest removed from the digital world, things are now changing rapidly. The current pandemic and the various measures (bonuses and government incentives) have tackled the system; if we add to this the raw material crisis and the current supply difficulties, the result is […]
Digital Native Vertical Brand (DNVB): gaining value at the expense of offline as a result of trends.
Over the last 20 years, the main pole of the market has slowly changed its focus. From the uniqueness and centrality of offline retail to the majority market takeover of digital brands. How did small stoandrefronts manage to impose themselves on large physical brands? MBK attempts to explain this by examining some of its brands […]
Net Promoter Score (NPS): the KPI to assess customer experience (CX) and improve satisfaction
Retaining a customer means gaining a valuable ambassador for your business; for an eCommerce business it is also a double gain from loyalty and savings on acquisition costs. The Net Promoter Score (abbreviated NPS) is a parameter used to measure customer satisfaction with a brand. This first definition already differentiates it from the Customer Satisfaction […]
Supply and demand in the job market: skills mismatch and new digital hopes
A very particular crisis affects the job market at the moment; it is not the usual lack of jobs, or a crisis of contracts (problems that are always present and serious). What we have seen in recent times is a deep gap between supply and demand; not only from a quantitative point of view but, […]
Automated Logistics and Rationalization: examples and projects in a structured reality.
Logistics management in a company is a determining factor to qualify as a structured reality; if on the one hand the “human” organization guarantees more user-oriented results and on the other hand the process automation is proving to be increasingly necessary. Solutions and projects are therefore under review every year. Guaranteeing quality logistic flows does […]
SEO for eCommerce: what it is and why the right strategy can improve your conversions.
Building your own eCommerce is not just about having a website and products to upload for sale; there are many specific steps you need to take to make your way in the various sectors. One of these is the design of a proper SEO strategy. Let’s see what we are talking about in detail. SEO […]
Relations with Asia: targeted procurement and predictive logistics
2020/2021 has been very challenging for trade and exports; while established practices have been shaken up, new modalities also risk faltering, facing bigger problems. This is why procurement and logistics are being rethought and redesigned given the results of the last period; building a solid foundation within your business eco-system that is backed by the […]
The e-commerce results: “Covid Effect” or natural evolution?
If 2020 represented, especially in the first two quarters, a year of concern, of shelter and of habit abandonment, 2021 can rightfully be considered the year of rebirth. A global recovery after months of difficulty: this is the phenomenon we are all witnessing, in the dual role of spectator and actor. The pandemic emergency has […]