The University as a resource for talent recruitment: collaboration with companies.
Close collaboration with local organizations is often a significant boost for companies, especially in terms of communication and branding; among the various players to turn to, the university is certainly one of the most interesting. ProduceShop is collaborating on several educational projects, and tells you about it in this article. As explained in a previous […]
Evolution of customs, consequences of the pandemic and the online situation: Abandonment of cash and migration to digital payment methods.
The use of cash as the sole means of payment is slowly coming to an end. Not only is the appearance of Digital Payment Methods (DPM) leading this medium oeconomicum towards obsolescence; the pandemic situation of the last two years has contributed to its overcoming, both in the increase of online purchases and in the […]
Latest growing product trends: Babycare and Childhood
The Babycare segment, extended to early childhood (0-8 years), is one of the most complex to analyse; it is a very fragmented customer base, with fluctuating standards of development. The data being studied are nevertheless interesting, because they reflect not only a market trend, but a whole series of social considerations. MBK Fincom has taken […]
E-commerce and marketplaces as digital accelerators: a resource for traditional businesses
Digitalizing your business, whether freelance, SME or retail, is undoubtedly a winning choice these days. This may be because of a change in communication dynamics, consumer habits or marketing. But for those who find it difficult to adapt to these dynamics, a solution must be found; marketplaces, e-commerce and aggregators are some answers to these […]
UX, communication strategies and adaptation to current language
Selling is essentially about communicating. In order for this dialogue (virtual or otherwise) between seller and customer to take place, the communication channels and their methods and strategies must be appropriate. Is it possible to do this while keeping up with the times? MBK, which has found a good solution thanks to its Marketing department, […]
Smart Working VS Office, i. e. Flexible Productivity VS Sociality
The last couple of years have brought a radical change in working habits; the need to be distant has made what is (incorrectly) called Smart Working indispensable. There are many advantages and, to some extent, obvious, but what many tend to overlook are some disadvantages and difficulties that can arise. Beyond the implications on physical […]
Latest growing product trends: Fitness and Home Gym
If every period has its corresponding product, a study of the sector’s trends has shown us that the last two years have been undeniably devoted to fitness; whether due to forced domestic closure or increased general awareness. The growth of the sports and home gym equipment market has also led to the development of many […]
Linguistic Localization of content: the importance on marketing and sales side
Choosing to move your business to a multilingual platform entails several tasks; the most immediate and logical one is, of course, the translation of your content. When it comes to product sales and related marketing, however, simple translation is no longer enough. Operating in different markets, including culturally, it is necessary to adapt not only […]
Yolo, Fomo, and the emotional purchase of Generation Z
Two sides of the same coin: buying habits and social behaviour. They are both dictated by deficit behavioural biases, which lead an entire Generation Z to an increasingly growing purchasing habit. Behaviours on which many contemporary brands have built their fortunes. From wanting to live the moment to not being able to lose anything. The group […]
Marketing trends and ADV: new applications in e-commerce
Marketing trends in e-commerce change and evolve from one year to another. This involves not only the classic marketplaces, but also omni and multichannel structures. In this case, the marketing and ADV trends involve an information sharing system that is directly based both on the product of the information transmitter and on the brand image. We analyze together with MBK Fincom these trends in the […]