Latest growing product trends: Eco-friendly lighting
After the winter holidays, MBK Fincom resumes its market research on the most interesting product trends and the most popular categories. This month, in the wake of the Christmas season, we talk about Eco-sustainable Lighting; a clear indication that something is changing, not only in the choices of users, but also in the practices of […]
Conversational e-commerce, how to properly invest in retention
When we talk about Conversational Commerce (and in this case e-commerce), we usually think about the stages of the Customer Journey that should lead to a conversion. Yet the greatest strength of this mindset remains in its potential for customer retention. Let’s read a bit about this from MBK’s research. If there is one thing […]
Christmas 2021: forecasts on commercial power and purchasing trends
What will be the average per head spend this Christmas 2021? What are the most interesting purchasing trends for consumers? Do we know anything about means and methods? But above all, has there been any sign of growth compared to last year? All the answers in an MBK survey to prepare for the holiday season. […]
Latest growing product trends: the Wellness and Care macro-sector
Despite the setback represented by the Covid19 pandemic and countless closures, this specific product sector has seen unexpected growth over the past year. From the decrease in aesthetic needs (lockdowns and masks), to the increase in awareness; the growth of the Wellness and Care market shows us that people want to feel good and look […]
Black Friday: latest marketing and sales trends
Every year for some time now, almost all businesses offer a (further) special discount day: Black Friday. The origin of this event is well known to many, but marketing is a different matter. Promoting a business among many on a day when competition is at its fiercest is complex and requires specific measures. Let’s take […]
CX, CXM, CXS, CJ: All the acronyms and formulas for a winning Customer Experience
Marketing that focuses on the product, on the much-celebrated ‘quality’, is dead. Today, selling means offering an experience; at the same time, this implies enhancing an experience, which is that of the customer himself. This is why designing your own Customer Experience Management strategy is no longer an alternative, but a necessity for every brand. […]
Returns Management: Logistical best practices for cost efficiency
At a time when the world of online commerce is evolving at an ever-increasing pace, the risks for retailers themselves are growing by the day; among the various difficulties that the successful operation of an eCommerce business poses, the management of returns is definitely on the podium. Avoiding waste, reducing costs and giving goods a […]
Latest growing product trends: Gaming Furniture
The growth of a micro-sector that for a long time was relegated to a mere cross-selling policy, has now decreed the birth of a new macro-area of merchandise: the Gaming segment, in fact, has expanded from a purely tech declination to include furnishings. Let’s see how it has developed in such a short time, and […]
Green Economy and Brand Activism: a real commitment
Is it possible to make a profit by pursuing sustainable policies? It certainly is. The Green Economy is not just a marketing trend; it is a real and active commitment that companies are putting on their agenda in tandem with various national governments. While production and energy supply systems were already being questioned at the […]
Investment trends, the direction towards e-commerce
Investment funds and institutional investors looking for diversified opportunities are currently gravitating towards solutions that deviate from traditional assets. Among these, e-commerce stands out every year as one of the top catchment areas, for a variety of reasons; so what is driving the move towards this type of investment? Every year, several thematic investment funds […]