CX, CXM, CXS, CJ: All the acronyms and formulas for a winning Customer Experience
Marketing that focuses on the product, on the much-celebrated ‘quality’, is dead. Today, selling means offering an experience; at the same time, this implies enhancing an experience, which is that of the customer himself. This is why designing your own Customer Experience Management strategy is no longer an alternative, but a necessity for every brand. […]