Conversational e-commerce, how to properly invest in retention
When we talk about Conversational Commerce (and in this case e-commerce), we usually think about the stages of the Customer Journey that should lead to a conversion. Yet the greatest strength of this mindset remains in its potential for customer retention. Let’s read a bit about this from MBK’s research. If there is one thing […]
UX, communication strategies and adaptation to current language
Selling is essentially about communicating. In order for this dialogue (virtual or otherwise) between seller and customer to take place, the communication channels and their methods and strategies must be appropriate. Is it possible to do this while keeping up with the times? MBK, which has found a good solution thanks to its Marketing department, […]