Conversational e-commerce, how to properly invest in retention

ecommerce conversazionale MBK Fincom ProduceShop

When we talk about Conversational Commerce (and in this case e-commerce), we usually think about the stages of the Customer Journey that should lead to a conversion. Yet the greatest strength of this mindset remains in its potential for customer retention. Let’s read a bit about this from MBK’s research. If there is one thing […]