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Giorno: 23 Luglio 2021

Net Promoter Score (NPS): il KPI per valutare l’esperienza del cliente (CX) e migliorarne la soddisfazione

Net Promoter Score NPS CX MBK ProduceShop

Fidelizzare un cliente significa guadagnare un ambassador di valore per la propria attività; per un eCommerce si tratta inoltre di un guadagno doppio, dato da loyalty e risparmio sui costi di acquisizione. Il Net Promoter Score (abbreviato NPS) è un parametro utilizzato per misurare la soddisfazione del cliente relativamente a un brand.Questa prima definizione lo […]

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