Latest growing product trends: Fitness and Home Gym

prodotti fitness palestra home gym trend marketing MBK Fincom ProduceShop

If every period has its corresponding product, a study of the sector’s trends has shown us that the last two years have been undeniably devoted to fitness; whether due to forced domestic closure or increased general awareness. The growth of the sports and home gym equipment market has also led to the development of many […]

Yolo, Fomo, and the emotional purchase of Generation Z

Generazione Z yolo fomo iGen MBK FIncom ProduceShop

Two sides of the same coin: buying habits and social behaviour. They are both dictated by deficit behavioural biases, which lead an entire Generation Z to an increasingly growing purchasing habit. Behaviours on which many contemporary brands have built their fortunes. From wanting to live the moment to not being able to lose anything. The group […]

Marketing trends and ADV: new applications in e-commerce

trend marketing digitale MBK FIncom ProduceShop

Marketing trends in e-commerce change and evolve from one year to another. This involves not only the classic marketplaces, but also omni and multichannel structures. In this case, the marketing and ADV trends involve an information sharing system that is directly based both on the product of the information transmitter  and on the brand image. We analyze together with MBK Fincom these trends in the […]

Supply and demand in the job market: skills mismatch and new digital hopes

A very particular crisis affects the job market at the moment; it is not the usual lack of jobs, or a crisis of contracts (problems that are always present and serious). What we have seen in recent times is a deep gap between supply and demand; not only from a quantitative point of view but, […]