Latest growing product trends: Fitness and Home Gym
If every period has its corresponding product, a study of the sector’s trends has shown us that the last two years have been undeniably devoted to fitness; whether due to forced domestic closure or increased general awareness. The growth of the sports and home gym equipment market has also led to the development of many […]
Yolo, Fomo, and the emotional purchase of Generation Z
Two sides of the same coin: buying habits and social behaviour. They are both dictated by deficit behavioural biases, which lead an entire Generation Z to an increasingly growing purchasing habit. Behaviours on which many contemporary brands have built their fortunes. From wanting to live the moment to not being able to lose anything. The group […]
Marketing trends and ADV: new applications in e-commerce
Marketing trends in e-commerce change and evolve from one year to another. This involves not only the classic marketplaces, but also omni and multichannel structures. In this case, the marketing and ADV trends involve an information sharing system that is directly based both on the product of the information transmitter and on the brand image. We analyze together with MBK Fincom these trends in the […]
Digital Native Vertical Brand (DNVB): gaining value at the expense of offline as a result of trends.
Over the last 20 years, the main pole of the market has slowly changed its focus. From the uniqueness and centrality of offline retail to the majority market takeover of digital brands. How did small stoandrefronts manage to impose themselves on large physical brands? MBK attempts to explain this by examining some of its brands […]
Net Promoter Score (NPS): the KPI to assess customer experience (CX) and improve satisfaction
Retaining a customer means gaining a valuable ambassador for your business; for an eCommerce business it is also a double gain from loyalty and savings on acquisition costs. The Net Promoter Score (abbreviated NPS) is a parameter used to measure customer satisfaction with a brand. This first definition already differentiates it from the Customer Satisfaction […]
Supply and demand in the job market: skills mismatch and new digital hopes
A very particular crisis affects the job market at the moment; it is not the usual lack of jobs, or a crisis of contracts (problems that are always present and serious). What we have seen in recent times is a deep gap between supply and demand; not only from a quantitative point of view but, […]
SEO for eCommerce: what it is and why the right strategy can improve your conversions.
Building your own eCommerce is not just about having a website and products to upload for sale; there are many specific steps you need to take to make your way in the various sectors. One of these is the design of a proper SEO strategy. Let’s see what we are talking about in detail. SEO […]